Sonoma county tourism

Branding, Collateral, Advertising + Out of Home

Creative Director: Georgia Malone
Graphic Designer: Riley Long

Since taking on Sonoma County Tourism, the brand has been repositioned from a traditional travel destination into a lifestyle brand, one where luxury and history intersect. The design direction reflects that shift, pairing bold, cinematic imagery with typography to create a visceral, romantic experience that invites the viewer into Wine Country as a way of living, not just a place to visit.

The objective is to reposition Sonoma County Tourism as a lifestyle brand, achieved through a distinct style guide and rollout across strategic market placements, transforming transactional travel content into an immersive, transformative experience.