AMPLIFY CREDIT UNION
Advertising Campaign, Out of Home, Production + Art Direction
Team:
Creative Director: Georgia Malone
Graphic Designer/Art Director: Riley Long
Copywriter: Lindsay Dube
Strategy Director: Emma Kjaer
Project Manager: Trinidad De Leon
Amplify Credit Union's Consumer Banking creative had already established a personable, approachable brand voice. The task was to extend that same voice into a Commercial Banking content extension, a produced commercial and billboard campaign built to reach Austin's not-so-small businesses, who don't typically see themselves reflected in traditional commercial banking messaging.
The objective is to extend Amplify Credit Union's personable brand voice into a commercial and billboard campaign that speaks directly to Austin's growing businesses.
PREPRODUCTION
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PREPRODUCTION •
creating not-so-small business pride
Shot on location at Hudson Meat Market's original South Congress storefront, production focused on capturing Thomas Gardner and the cast in genuine moments of the work itself, not staged testimony. Direction called for warm, editorial photography, soft but strong, that let confidence, grit, and pride in the business come through naturally.
